Businesswoman. Wellness Advocate. Legacy Builder. Midlife Trailblazer.

A Brand Built on Bold Decisions, Strategic Moves, and Grounded Wellness

I am my brand.


Not a persona. Not a projection. A real woman who’s built her life, her income, and her legacy by trusting her gut, backing it up with strategy, and never outsourcing her power.

After 23 years in educational counseling, I walked away from the system—and chose to build my own.


Today, I lead with clarity, wellness, and ownership across multiple income streams and industries.

What I bring to the table is not a niche. It’s a proven ability to build, pivot, and scale—without burning out or selling out.

My brand stands on:

Business strategy rooted in lived experience and results

Wellness as a non-negotiable foundation, not a side note

Career reinvention that honors both logic and intuition

Systems that simplify, automate, and duplicate without chaos

A leadership style that is direct, intentional, and legacy-focused

This isn’t about becoming something else.


It’s about owning every layer of who I am—and letting that lead the way.

Welcome. You've found me for a reason.
Heather Derwin Eatherly

Partner With Me | A Mentor Who's Already Done the Work...

Leverage My Investment--So You Can Grow Without the Guesswork

You don’t need to make lists, copy-paste scripts, or listen to a guru promising overnight success.


You need a mentor who’s walked the path, made the investments, tested the systems—and built a business that actually supports a life.

When you partner with me, you’re not just “joining” something.


You’re plugging into a proven framework designed to help you launch, grow, and scale your brand with clarity and confidence.

The 4 Pillars of My Mentorship:

1. Brand Clarity
Uncover what makes you different, package your story with purpose, and stop sounding like everyone else online.

2. Systems & Duplication
Tap into tools that save time, automate follow-up, and create consistency—without tech overwhelm or starting from scratch.

3. Social Selling Strategy
Learn how to show up online with confidence, connect authentically, and attract interest in a way that feels like you.

4. Ongoing Mentorship
Real-time support, strategy, and guidance as your brand evolves. No guessing, no ghosting, and no “figure it out on your own.”

This isn’t a side hustle—it’s a shift in how you lead, earn, and show up.

Ready to build your brand with someone who’s built her own?

Let’s Make It Smarter, Simpler, and More Sustainable…

Happy with your Affiliation—but Tired of the Hustle?

You’re in the right vehicle—but the way it’s being driven doesn’t feel good anymore.

You love your product. You believe in your company.


But the constant chasing, the copy-paste scripts, and the pressure to post every day just isn’t sustainable—and it’s not duplicating.

I work with women who are already in an MLM or affiliate-based business and want to do it differently.


I’ll help you create a flow that works with your strengths, not against them.

Here’s what I offer | NWM All-in-One CRM

Proven systems to automate follow-up, onboarding, and customer nurturing

Real tools that duplicate across teams—without becoming robotic or impersonal

Messaging strategies that reflect who you are, not what everyone else is doing

This isn’t about quitting your company.
It’s about running it better—your way.

Ready to build momentum without burning out?

Stop Chasing. Start Leading.

If you're tired of:

  • Cold messaging people who never asked

  • Posting daily just to stay “visible”

  • Feeling like you have to choose between being authentic and being effective

  • Burning out trying to keep up with outdated tactics that don’t scale...

You're not alone—and you're not wrong for wanting something better.

There is a way to grow your business without sacrificing your energy, your voice, or your personal life.

I found a streamlined, modern approach that shows you exactly how to position yourself, create interest, and guide people to your offer—without the spam, without the scripts, and without pretending to be someone you’re not.

Ready to ditch the chaos and step into a smarter strategy? Here's the exact blueprint I used...

Reinventing Your Life in Midlife? You’re Not Alone....

Career Shifts. Life Transitions. Identity Changes. Let's Navigate This Together.

Maybe the career that once made sense no longer fits.


Maybe the kids are grown, your role is shifting, or something deep inside is asking, What now?

Midlife is not a crisis—it’s a calling.


And it deserves more than surface-level advice or trendy soundbites.

This season is about reconnecting with your identity, realigning your choices, and rewriting the next chapter with clarity, strength, and purpose.

I work with women who are navigating:

Wellness accountability and support

Career pivots, exits, or complete reinvention

Life transitions like empty nesting, divorce, or major identity shifts

A desire to find meaning, direction, and fulfillment outside the roles they've always played

The pull to do something more, even if they don’t know what that looks like yet

You don’t need to have it all figured out. You just need someone who’s been there—and knows how to guide the process.

This isn’t starting over. This is starting aligned.

© 2025 Heather Derwin Eatherly. All rights reserved.